How to Sell Your Artwork Online
Art students looking to start out gradually as a working artist might want to consider utilizing an online platform for selling their artwork. Not only is it a great way to make a little extra money, it’s an excellent way to build an internet presence and gain exposure. Here are some tips for artists just starting out selling their artwork – where to sell, how to price your work, where to order high-quality prints of your work, and more.
- Choose a well-known platform: One benefit to using well-known websites to sell artwork, such as Etsy or Society6, is that they invest in professional search engine optimization (or SEO) development. This means your listings will come up more easily in search engines without you having to do any extra work. Most importantly, if you use your professional name on your account, it will help you to quickly build a web presence under that name.
- Or integrate it with your website: This option is more work, but it does offer more creative control. Services like Squarespace allow you to develop a website and easily integrate your own digital storefront. Many artists choose to start out on an established platform like Etsy, and graduate to an independent storefront once they’ve gained a larger following.
- Price your work: Pricing your work is tricky! It’s hard to not feel like every artwork you make is priceless, but it’s also easy for artists to undervalue their labor. Take into account objective elements that should affect the price of your work, such as the cost of raw materials and the time you spent creating it and the added time spent printing it, listing it for sale, and promoting it. Research work being sold by comparable artists in terms of medium, size of the artwork, and creative style. It’s okay to list works of art at different price points, such as a large-scale original piece and a much smaller print version of the work.
- Have it printed digitally: If you’re selling prints of your artwork, you’ll need to choose a professional method for printing. First, scan or photograph your work at a high resolution if it’s not already in a digital format. Research Giclee, or high-quality digital printing, services. There are many to choose form online – some which reward you for ordering in bulk, some of which specialize in producing individual prints on demand. Do careful research and find the service that fits your needs best. Don’t forget to order a sample print for yourself to ensure the quality before committing to a service!
- Promote your work: Once you’ve got your storefront set up, a big key to successfully selling your work is self-promotion. Tell your friends, tell your family, and post away on social media about the work you have for sale. Treat selling your work like running a business, and remember that you have to advertise in order to stand out from the crowd. The more energy you put into selling your work, the better returns you’ll see.