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Students were paired up with professionals from the advertising field and shadowed them during their work day. They were able to tour the facilities, meet staff, investigate the firm’s current projects and understand the tools, software and concepts the organization uses.
Graphic Design student Stephanie Foster shadowed a designer and photographer at Thomas Arts in Farmington, Utah and came away with a better understanding of her program.
“It showed me what the field was like. In class, you do the work but you don’t get how they present it or the process it takes to get there,” remarked Foster. “You get to see a different side and just more of what it is really like. It’s a crazy lifestyle; you won’t be doing the same thing each day.”
The value of the day wasn’t lost on BEAU Graphic Design Program Chair Erin Coleman-Cruz either.
“It is important for students to attend shadow days for several reasons. You just cannot imagine what the experience is like in a professional setting until you are actually there seeing the culture of the people and the projects happening,” says Coleman-Cruz. “It is a great way to network with individuals who are already willing and excited to mentor emerging artists and professionals. The possibilities and results are endless depending on what you make of the experience.”