How to Help Build a Better Community in 15 Seconds
“Building Communities Through Education” is the motto for BEAU’s annual Community Service Day. For one day in May, BEAU’s staff donates their time and talents to help local residents and organizations. This year’s focal project involved creating radio PSAs for two nonprofits.
Similar to BEAU’s community day mission, both nonprofits work to make the Salt Lake area better. Wasatch Community Gardens exists to build community by providing garden space and education to empower others to grow organic food. “We’re about empowering people of all ages and incomes to buy and grow organic food,” says Executive Director Ashley Patterson.
The main goal of the group’s PSA is to inform residents of their upcoming Tomato Days. Starting in September, individuals can take part in a community garden tour, fall plant and vegetable sale, enjoy tomato dishes at local restaurants and help celebrate the 20th Anniversary Tomato Sandwich Party.
The Cystic Fibrosis Foundation is looking to spread the word about the second installment of The Aptalis Cycle for Life, as they look to help those dealing with cystic fibrosis in Utah and Idaho. The 30, 65 or 100 mile bike ride takes place on July 20 and is a fundraiser that assists the foundation in meeting their goals. “We fund research, education programs and care centers for cystic fibrosis patients,” remarked Development Director Jessica Linville. “Anyway we can get the word out is great for us.”
Each nonprofit had the opportunity to record a 15 and 30 second radio commercial that highlights their organization’s event. “[The commercial] is great; we get to talk to a different audience,” added Ashley Patterson.
Radio commercials are not the easiest thing to make, especially for cash-strapped nonprofits. But using BEAU’s top-of-the-line recording studio, each nonprofit walked away with a professionally produced PSA.
“Being able to help out local organizations is a great experience,” says Bruce Kirby, Music Production and Engineering Program Chair at BEAU. “Knowing what they do on a daily basis makes it even more rewarding.”