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Glad you asked. As you may have noticed, the BEAU logo appears in more than one standard color. That is, as they say, by design. Are we aware that this is unconventional? Absolutely. But Broadview Entertainment Arts University is anything but conventional, so it made sense for the logo to emphasize that.
How many colors are there? Six. So, why six you may ask? This was by design too. Though not purely a fine art school, what we teach – and what our students create – is art. So as our brand evolved, we chose slightly-brighter-than-traditional primary and secondary colors in an effort to create a subconscious connection to the colors of a painters’ palette. But the connection shouldn’t stop there. Our spectrum of color also represents diversity and change.
BEAU is home to a wide variety of artists and aspiring artists. Though the tools of their trade differ (and evolve), our students (and instructors) are all creators of digital art. And art, perhaps more than the pursuits of more common vocations, is about change. Back in the day (B.C.), Greek philosopher Heraclitus was among the first to acknowledge the importance of change. “The only constant is change” is our favorite variation of his original quote – and the inspiration for our modern palette of logo colors.
I hope you find a favorite hue among them, and that our ever-changing colors inspire you to embrace the constant change obvious in today’s art…and world.
~ Cliff Allen, Creative Director, Globe Education Network