It has been a summer of festivals and events for BEAU, and so we decided to take a look at what really goes into planning and attending these festivals and why staff and faculty are crazy enough to do it.
There were two large events this summer that demanded a visual booth. The Utah Arts Festival (the largest outdoor arts event in Utah with attendance hovering over 80,000) as well as the first FantasyCon (which boasted an impressive 55,000 attendees in three days). As an entertainment arts school, it is obvious why BEAU would want a visual presence at these type of events, but what goes into preparing for them?
Faculty and staff set up meetings months in advance to prepare and gear up for these events. Because the Utah Arts Festival was outdoors, an outdoor setup had to be envisioned and a mock-up was built on the stage floor to make sure everything would work out. Wire mesh panels were ordered to hold frames, wooden frames were created to hold lights and student work was collected, voted on, printed, framed, and rendered where necessary. A large flat screen television set up was “borrowed” to show digital work.
It would have been easy to set up an unadorned booth with BEAU’s logo on it, but if you’ve been to BEAU and had a chance to look at the walls, you know it’s no secret that our students relentlessly create stunning artwork. It was pride in the students that drove staff to such ends to make sure it was professionally displayed. According to faculty the extra work was worth it. Our students went toe-to-toe with professional artists at both events, and we had many people who were both astonished the students could make such wonderful work as well as upset that we didn’t let them buy student work.
BEAU is an entertainment arts school with an extremely tight-knit community that fiercely champions for one another. If you want to know more about BEAU, please call 1-801-288-2787.